Performance Search is a digital performance and search marketing company with over 15 years of experience helping businesses grow through data-driven strategy, paid search, and analytics.
The PerformanceUV system was developed alongside this work — applying the same performance, efficiency, and optimization principles to a physical product used in real-world environments.
What We Do
Performance Search focuses on improving visibility, efficiency, and measurable outcomes for businesses through:
• Search engine optimization (SEO)
• Paid search & media management
• Analytics, tracking, and performance optimization
• Conversion-focused strategy
Our work has supported brands across multiple industries, including fitness, wellness, retail, and service-based businesses.
Why It Exists Alongside PerformanceUV
PerformanceUV was created to solve a practical operational problem:
how to maintain hygiene standards without adding friction, waste, or labor.
The same performance mindset that drives digital growth — speed, reliability, repeatability — guided the development of the PerformanceUV system.
Performance Search continues to operate as a separate service offering.
Our Digital Marketing clients include:
Customer Satisfaction
We serve our customers well. But don’t take our word for it, hear what our customers are saying about us.
“Paul ran our Adwords campaigns for RightSignature.com very successfully for many years, helping achieve the growth that led to RightSignature’s eventual acquisition by Citrix. Paul brings a wealth of knowledge and experience to campaign management, is relentless when it comes to ad testing, and has a big bag of tactics and techniques for driving results that come from his years of experience. Besides all that, Paul’s a pleasure to work with and I can’t recommend him enough!”
– Kevin Hill, Manager Search Marketing Cloud Services Business Unit, Citrix
Digital Marketing Services
What exactly do we provide?
Pay Per Click Campaign Options
The PPC | Power Plan
Medium monthly ad spend budget up to $10,000- Advertising via Google Ads
- Advertising in Google Search Network
- Advanced conversion tracking
- Google Extensions set up
- Click fraud monitoring
- Weekly PPC reports
- Monthly PPC performance reports
- Scheduled Call support with Google & Bing Ads accredited professionals
The PPC | Dynamic Plan
High monthly ad spend budget up to $20,000- Advertising via Google Ads
- Advertising in Google Search Network
- Advanced conversion tracking
- Google Extensions set up
- Click fraud monitoring
- Geographic report analysis
- Weekly PPC reports
- Monthly PPC performance reports
- Scheduled Call support with Google & Bing Ads accredited professionals
The PPC | Ultimate Plan
Very high monthly ad spend budget up to $40,000- Advertising via Google Ads
- Advertising in Google Search Network
- Advanced conversion tracking
- Google Extensions set up
- Click fraud monitoring
- Geographic report analysis
- Weekly PPC reports
- Monthly PPC performance reports
- Scheduled Call support with Google & Bing Ads accredited professionals
Additional Services Offered on Any PPC Plan:
- PPC Retargeting
- PPC Ecommerce
- Display Advertising
- PPC YouTube
- PPC Amazon Ads
Search Engine Optimization Plans
The SEO | Local ~ Silver
GEOs Targeted: 2- Keyword Topics: SEO work will focus on 3 keyword topics.
- Trackable Keywords: We will focus on 15 target keywords and track 75 keywords.
- Optimized Pages: We will recommend or perform optimization of website pages monthly.
- Locally Relevant Link Building: We will build backlinks (from local search engines & directories), business listings, and NAP enabled citations every month to improve presence.
- Content Optimization: We will post industry-specific editorial content and create/modify website content to boost rankings.
The SEO | Local ~ Gold
GEOs Targeted: 3- Keyword Topics: SEO work will focus on 4 keyword topics.
- Trackable Keywords: We will focus on 20 target keywords and track 100 keywords.
- Optimized Pages: We will recommend or perform optimization of website pages monthly.
- Locally Relevant Link Building: We will build backlinks (from local search engines & directories), business listings, and NAP enabled citations every month to improve presence.
- Content Optimization: We will post industry-specific editorial content and create/modify website content to boost rankings.
The SEO | Local ~ Platinum
GEOs Targeted: 4- Keyword Topics: SEO work will focus on 6 keyword topics.
- Trackable Keywords: We will focus on 30 target keywords and track 150 keywords.
- Optimized Pages: We will recommend or perform optimization of website pages monthly.
- Locally Relevant Link Building: We will build backlinks (from local search engines & directories), business listings, and NAP enabled citations every month to improve presence.
- Content Optimization: We will post industry-specific editorial content and create/modify website content to boost rankings.
Social Media Optimization Plans
The SMO | Silver
Accounts Managed: 2- Access to proprietary social media dashboard
- Account management on Any 2 of these social networks:
- Facebook, Twitter, LinkedIn, Instagram
- 20 posts per month on the selected social network categorized as:
- 10 business posts, 10 Generic posts
- Weekly Social Media status reports
- Monthly Social Media performance reports
- Call, chat, and email support with our professional support team
The SMO | Gold
Accounts Managed: 3- Access to proprietary social media dashboard
- Account management on Any 3 of these social networks:
- Facebook, Twitter, LinkedIn, Instagram
- 36 posts per month on the selected social network categorized as:
- 18 business posts, 18 Generic posts
- Weekly Social Media status reports
- Monthly Social Media performance reports
- Call, chat, and email support with our professional support team
The SMO | Platinum
Accounts Managed: 4- Access to proprietary social media dashboard
- Account management on ALL 4 of these social networks:
- Facebook, Twitter, LinkedIn, Instagram
- 48 posts per month on the selected social network categorized as:
- 24 business posts, 24 Generic posts
- Weekly Social Media status reports
- Monthly Social Media performance reports
- Call, chat, and email support with our professional support team
We also offer:
- Web Design
- Affiliate Marketing
- Email Marketing
- Website Audit
- Case Studies
Anyone can create basic Google AdWords & Microsoft Advertising campaigns, but it takes a great deal of time and skill to develop advanced architecture and maintain campaigns that are both smart and cost-effective:
- Keyword Research & Selection: Every business is unique and requires an individualized approach. Our Account Managers take the time to expertly research and develop likely multi-word phrases for use as keywords. This gives us the information to target the customer you want and to target all the most inexpensive traffic, before competing on the expensive and more obvious keywords.
- Account set-up & campaign architecture: We have a unique approach to the architecture of marketing campaigns. Since search engines tout their speed of delivery for search results we create accounts that are wider at the category level & quickly able to be indexed using tightly grouped keyword selection. This results in a more complete coverage of your offer and delivers the maximum amount of traffic available for each category that you use.
- Initial Consultation & Custom Marketing Solutions: Our initial consultation will allow us to find the most focused productive solution for your company to obtain new customers and revisit existing valued clients.
Online advertising is a very dynamic engagement with your potential customers so we do not use a one size fits all approach. Your greatest value may also change over time and we will adapt your accounts to best fit ongoing needs.
- Professionally Written Ad Copy: The ad copy is the first thing a potential customer sees about your company. If poorly written, it can have a negative effect on your campaign performance and your company’s branding or reputation. Our specialists are trained (and highly experienced) to write targeted ad copy that is effective, fresh, and will capturing the interest of the prospective client before they make the click delivering them to your website.
- Re-Marketing: One of the most effective campaigns we use targets customers who visit your website but don’t convert on the first visit. Following them with remarketing campaigns is a very inexpensive fruitful approach with higher conversion values.
- Additional services:
Include but are not limited to, day parting, geo-targeting, sitelinks, call out links, reviews, campaign expansion research, optimization of all enabled aspects of your account.
We Offer Custom Packages
Do you need Local, National, or Global service?
Are your customers US based only?
Will you be requiring Re-Marketing?
Do you have Creative, including doorway (landing) pages?
- Service fees vary according to your digital campaign needs
- We will custom craft a digital strategy that fits all your needs including budget.
Since 2008, Performance Search has been creating and managing successful digital marketing strategies, ad campaigns, social media marketing and brand generation campaigns.
Google AdWords, the Bing Ads Network, and Facebook & Instagram Advertising have revolutionized lead generation, eCommerce, and corporate branding. Whether you are Fortune 500 company or a small start-up, it no longer matters as the playing field is totally fair ground.
Contact Us today for your free evaluation or call (805) 350-0771 to speak with one of our Account Managers.